8 min read
What Should a Small Business Website Actually Include in 2026?
The 9 elements every small business website needs to convert visitors, plus the 4 that most owners waste time on. Checklist with examples.
May 1, 2026
Strategy, growth, and startup insights from 8+ years of product management experience.
The 9 elements every small business website needs to convert visitors, plus the 4 that most owners waste time on. Checklist with examples.
May 1, 2026
Real bottom-up market sizing for startups. TAM, SAM, and SOM with math investors can actually verify, not a slide pulled from a Gartner report.
April 29, 2026
Productized strategy packages strategic work (research, positioning, competitive analysis) as fixed-price deliverables. Here's how it compares to consulting.
April 27, 2026
DIY websites cost $16-99/month. Professional websites cost $349-$15,000 upfront. The real question is where your time actually goes. Full comparison.
April 24, 2026
What early-stage investors actually score when they read a pitch deck. 10 dimensions ranked by weight, with the three most founders miss.
April 22, 2026
Competitive research costs $0 for DIY, $300-$2,000/month for SaaS, $2,000-$15,000 per project for consultants. Real pricing comparison with what each tier delivers.
April 20, 2026
Business growth stalled? The 5 data-backed reasons revenue plateaus, what the research says, and how to diagnose which one is holding your business back.
April 18, 2026
Pre-seed pitch preparation checklist: the 7 materials investors expect, the 6 questions they always ask, and what to do in the 48 hours before the meeting.
April 16, 2026
Small business website costs in 2026: real pricing from DIY to agency, what drives cost, and how to get professional results without overpaying.
April 11, 2026
Startup pitch deck structure for 2026: what goes on each slide, what investors skip, and what makes a deck get forwarded to the partner meeting.
April 9, 2026
Pitch investors successfully in 2026 with bottom-up market sizing, a 10-slide deck, and investor-ready materials that survive the 3-minute filter.
April 7, 2026
Most founders build their website first and figure out positioning later. Here's why that approach costs more than you think.
January 15, 2024