The Founder track
Three levels. Learn to answer them yourself, or have the full foundation built for you: market sizing, a working financial model, competitive positioning, a 90-day plan, and, when you raise, the pitch.
Learn the method. Build it yourself.
Best for: a founder who wants to understand it and build it themselves.
Get the ToolkitThe full foundation, built for you.
Best for: a founder who wants it done, fast.
Get the PlaybookBuilt deeper, and defended.
Best for: a founder going into the room and wanting to be bulletproof.
Get UltimateEstimated delivery date provided by email after purchase.
The deck is the surface. The research and numbers behind it are what make it believable.
Market sizing is built bottom-up from named sources, not a "$50B TAM" slide.
Competitors are mapped to show where you win and why it holds, not just who exists.
Unit economics you can interrogate, with the raise math and runway behind them.
The follow-ups a sharp investor asks, anticipated and answered. (Ultimate)
Know if it is real before you bet your time on it.
Know who it is for, how big it is, and if the numbers work.
The market sizing, model, and pitch materials investors expect.
The method, in a workbook you can follow yourself.
Sample deliverables from a Founder track engagement.
Pre-seed B2B SaaS
"I had the product. I could not show why the market was big or why we win."
A bottom-up market model, a positioning matrix, and a slide-by-slide deck outline, built from a thirty-minute brief. Explore the deliverables →
The Toolkit teaches you to build the materials yourself. The Playbook builds them for you. Same method, different amount of your time.
No. The brief is built so "not sure yet" is a valid answer almost everywhere. Anything that can be researched or calculated gets handled.
Most of this is for your own clarity first. The same answers tell you if the business works, long before any investor sees them. Start with the free diagnostic if you want a read on where you stand.
Yes. What you pay for a lower level comes straight off the next, and your inputs carry forward.
Professional PDFs and a working spreadsheet model, ready to send to investors and advisors. Built for your business, not a generic template.