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Market intelligence before market commitment. Market sizing + competitive landscape + ICP + customer personas + strategic recommendations. For businesses expanding into new verticals, geographies, or segments.
$1,099
Delivered in 7-14 days
No calls. No contracts. Delivered in 7-14 days.
What's included
Bottom-up market sizing. Total addressable market, serviceable market, realistic near-term opportunity. Industry trends, growth drivers, threats.
Who operates in the target market, how they position, what they charge, where they're strong/weak. Positioning map with entry points.
PDF · 5-10 competitors
Who buys in the target market. Decision journey, language, triggers. May differ significantly from the current market's customer.
Detailed personas for the target market. Built from competitive research, review mining, and market analysis.
The capstone: enter/don't enter recommendation with supporting evidence. Market Entry Decision Matrix. SWOT snapshot. Risk assessment. Recommended approach if entering.
How it works
Purchase ($1,099)
Pay via Stripe. 2 minutes. No calls, no proposals, no contracts.
Intake form (~15 minutes)
Submit details about your business, market, and goals.
Research + build (7-14 days)
Every deliverable researched and built. A follow-up email is sent if anything additional is needed.
Delivery
Tailored deliverables arrive in your inbox.
Within 1 hour of payment, the Intake form link arrives via email.
Delivery preview
When delivery is complete, an email arrives containing:
Market_Sizing_Analysis.pdf, TAM, SAM, realistic opportunity, industry trends
Competitive_Landscape.pdf, 5-10 competitors with positioning map and entry points
Ideal_Customer_Profile.pdf, who buys, decision journey, triggers
Customer_Personas.pdf, 2-3 detailed personas for the target market
Strategic_Recommendations.pdf, enter/don't enter with Decision Matrix and risk assessment
Right for you if
Considering expanding to a new city, region, or country
Evaluating a new vertical or customer segment
Need data to support (or challenge) an expansion decision
Want to understand the competitive landscape before committing resources
Preparing a business case for a board or partners
Not the right fit if
Already in the market and need help growing
→ Ready to Scale ($999)Need competitive positioning in the current market
→ Gain Competitive Advantage ($649)Need a website or launch foundation
→ Launch packages from $349Scope boundaries
Entering a New Market is focused on intelligence. It does not cover:
Website design or development
Implementation or execution of the entry strategy
Ongoing market monitoring
Legal or regulatory compliance analysis (flagged if relevant, but not legal advice)
Financial projections or business plans
Need any of these? hello@ironbrev.com for guidance.
Deep dive
Methodology
Built by a Senior PM with 8+ years of experience, a startup exit, and enterprise product work. Every deliverable follows a methodology refined across hundreds of projects. The automation powers the speed. The expertise powers the analysis.
See real deliverable samples → →Compare
| DIY | Freelancer | Agency | Ironbrev | |
|---|---|---|---|---|
| Market sizing | Guesswork | Basic | Included | ✓ Bottom-up |
| Competitive landscape | Surface-level | Varies | Included | ✓ 5-10 deep |
| ICP + personas | None | Basic | Extra cost | ✓ Detailed |
| Strategic recommendations | None | None | Included | ✓ Decision Matrix |
| Cost | 20+ hours | $3,000–$8,000 | $25,000–$50,000 | $1,099 |
| Timeline | Weeks | 3–6 weeks | 3–6 months | 7-14 days |
| Calls required | N/A | 3–5 | 10–20+ | 0 |
Which package?
| Feature | Competitive Adv ($649) | Ready to Scale ($999) | New Market ($1,099) |
|---|---|---|---|
| Competitive analysis (5-10) | ✓ | ✓ | ✓ |
| Market sizing + opportunity | , | , | ✓ |
| ICP + personas | , | , | ✓ |
| Strategic recommendations + Decision Matrix | , | , | ✓ |
| Brand repositioning | ✓ | , | , |
| SEO + growth plan | , | ✓ | , |
Need positioning help? Gain Competitive Advantage.
Need a growth plan? Ready to Scale.
Evaluating a new market? This package.
FAQ
After the research
Ready for more? If the recommendation is to enter, the next step is often a Launch package to build the go-to-market presence, or Ready to Scale to plan the growth strategy for the new market.
Market sizing + competitive landscape + ICP + customer personas + strategic recommendations.
Delivered in 7-14 days · Full ownership
Get my Entering a New Market package, $1099No calls. No contracts.
Questions? hello@ironbrev.com
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