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Everything needed to open for business — professional website, competitive analysis, ideal customer profile, brand voice, marketing channels, and content calendar.
$599
Delivered in about a week · 14-day refinement window included
No calls. No contracts. Delivered in about a week.
What's included
A professional, responsive website with as many pages as the business needs. Built from Brief Chat responses, competitive research, and brand voice — not a template. Contact forms, CTAs, and lead capture flows included. Deployed live on a custom domain.
Live website · React/Vite · Hosted 30 days, then self-deploy with included guide
A detailed customer profile: who they are, what they care about, how they make buying decisions, what language they use, what would make them choose you. Built using the Jobs to Be Done framework. Specific enough to write ad copy from.
Brand personality codified: voice attributes, vocabulary lists, tone spectrum, do's and don'ts, sample paragraphs. A non-marketer can read this and write on-brand immediately. Includes messaging hierarchy: primary message → supporting messages → proof points.
Deep-dive into the competitive landscape: who they are, what they charge, how they position, where they show up online, where they're vulnerable. Includes a positioning map showing gaps and opportunities. Real competitor names, real data, real strategic implications.
PDF · Covers 5–10 competitors
Where to spend the first $500 on marketing — and why. Specific channels (not "be on social media"), expected outcomes, first actions, time estimates. Tailored to the ICP's decision journey and available resources.
A month of content mapped to brand voice, target keywords, and recommended channels. Each entry: topic, hook, format, platform. Built from ICP and competitive research.
PDF · Calendar layout
How it works
Purchase ($599)
Click the button. Pay via Stripe. 2 minutes. No calls, no proposals, no contracts.
Brief Chat (~20 minutes)
A structured guided conversation that captures the business, customers, goals, and context. Replaces the discovery call — captures more depth than one.
Research + Build (~5 days)
Deliverables researched using real web data (competitor websites, Google results, review mining) and built using 8+ years of product management methodology. Every deliverable gets human review.
Review + Refine (14-day window)
Everything delivered to inbox. Review at your pace. Need changes? Email. Unlimited revision rounds within the window.
Within 1 hour of payment, the Brief Chat link arrives via email.
Delivery preview
When delivery is complete, an email arrives containing:
Competitive_Analysis.pdf — 5–10 competitors with pricing, positioning, strategic implications
Ideal_Customer_Profile.pdf — JTBD framework, decision journey, language bank
Brand_Voice_Guide.pdf — voice attributes, vocabulary, tone spectrum, sample copy
Channel_Recommendations.pdf — top 3 channels with specific first actions
Content_Calendar.pdf — 30 days of topics, hooks, formats, platforms
Link to live website — deployed and accessible immediately
Deployment guide — step-by-step instructions for self-hosting (15-minute process)
Refinement window instructions — how to request changes over the next 14 days
Right for you if
Starting a business and need to exist online professionally
Want a website AND the strategic foundation to make it effective
Need to understand who the customer is and where to find them
Have been quoted $3,000–$15,000 by agencies
Want to launch in days, not months
Not the right fit if
Already have a solid website and just need strategy
→ Strategy packages from $349Need deep market research + 90-day growth plan
→ Consider Orbit ($999)Have a software idea to prototype
→ Build packages from $599Scope boundaries
Transparency matters. Launch does not cover:
Ongoing marketing management or ad campaign execution
E-commerce functionality (product listings, cart, payments)
Custom software or app development
Paid ad management (Google Ads, Meta Ads)
Hosting beyond the 30-day demo period (deployment guide included for self-hosting)
Logo design (bring existing, or a text-based mark is used)
Photography or video production
Need any of these? Email hello@ironbrev.com for guidance.
Deep dive
Methodology
Built by a Senior PM with 8+ years of experience, a startup exit, and enterprise product work. Every deliverable follows a methodology refined across hundreds of projects. The automation powers the speed. The expertise powers the analysis. Every deliverable gets human review before delivery.
See real deliverable samples → →Compare
| DIY (Squarespace + ChatGPT) | Freelancer | Agency | Ironbrev Launch | |
|---|---|---|---|---|
| Website | Template | Custom (varies) | Custom | Custom + research-informed |
| Customer research | None | Rarely included | Extra cost | ✓ Full ICP (JTBD) |
| Competitive analysis | None | Rarely included | $3–5K add-on | ✓ 5–10 competitors |
| Brand voice | None | Sometimes basic | Usually included | ✓ Detailed + messaging |
| Marketing channels | None | No | Separate retainer | ✓ Specific + actionable |
| Content calendar | None | No | $1–2K add-on | ✓ 30 days |
| Cost | $16/mo + 40–80 hrs | $2,000–$8,000 | $5,000–$15,000 | $599 |
| Timeline | Weeks to months | 2–6 weeks | 4–12 weeks | ~1 week |
| Calls required | 0 (DIY) | 2–5 | 5–15+ | 0 |
| Code ownership | Platform-locked | Usually | Varies | Yes — always |
Which package?
| Feature | Spark ($349) | Launch ($599) | Orbit ($999) |
|---|---|---|---|
| Professional website | ✓ | ✓ | ✓ |
| Brand voice guide | ✓ | ✓ | ✓ |
| Competitive snapshot (5) | ✓ | — | — |
| Full competitive analysis (5–10) | — | ✓ | ✓ |
| Ideal Customer Profile | — | ✓ | ✓ |
| Marketing channel recs | — | ✓ | ✓ |
| 30-day content calendar | — | ✓ | ✓ |
| Full market research report | — | — | ✓ |
| 2–3 customer personas | — | — | ✓ |
| 90-day growth plan | — | — | ✓ |
| Email template kit | — | — | ✓ |
| SEO keyword strategy | — | — | ✓ |
| Full brand style guide | — | — | ✓ |
| Enhanced lead capture | — | ✓ | ✓ |
Just need a site + basics? Spark gets online fast.
Full starter kit? Launch delivers website + strategy + plan. Most popular.
Launch like an established company? Orbit adds market research, personas, 90-day growth plan, and more.
FAQ
After Launch
Ready for more? Ready for more? Orbit ($999) adds market research, personas, 90-day growth plan, email templates, keyword strategy, and brand style guide.
Website + ICP + competitive analysis + brand voice + channels + content calendar.
Delivered in about a week · 14-day refinement window · Full code ownership
Get my Launch package — $599No calls. No contracts.
Questions? hello@ironbrev.com
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