Competitive Intelligence Brief

See exactly where your opportunity is.

A 25-page competitive analysis with your positioning mapped, 3 strategic options ranked, paste-ready copy for your website, named customer profiles, and AI prompts pre-loaded with your competitive data. $349. Delivered in 5 days. $349.

Get your competitor map, $349

No calls. No contracts. Delivered in 5 days.

The real problem

You know you have competitors. You don't know where the gap is.

You've browsed competitor websites. You have a rough sense of who's out there. But you don't actually know what they charge, how they position themselves, or where they're leaving customers underserved.

You might be fighting for space that's already taken. Or you might be sitting next to an open lane you can't see. Without that map, every decision about your positioning, your pricing, and your messaging is a guess.

The Intelligence Brief draws the map. It shows you where competitors cluster, where nobody is, and where your opportunity sits. In 5 days, you'll know more about your competitive landscape than most businesses learn in a year.

Stop guessing where you fit. See the map.

The cost of guessing

What happens without competitive intelligence.

You position yourself where everyone else already is.

Crowded positioning means competing on price. Price wars favor whoever has more money.

You miss the gap that's right in front of you.

Most markets have an underserved segment hiding in plain sight. Your competitors left it open for a reason you can exploit.

You invest in strategy built on assumptions, not data.

A $649 strategy package built on wrong assumptions is $649 wasted. $349 for the intelligence first is insurance.

What you've already tried

None of them give you the full picture.

Browse competitor websites yourself

You see their marketing. You don't see their pricing model, their positioning gaps, or what their customers actually want.

Jump straight to a full strategy package

Spending $649+ before you understand the landscape. The Intelligence Brief de-risks everything that comes after.

Ask people in your industry

Opinions and anecdotes. Not the same as seeing 5 competitors mapped across pricing, positioning, and market gaps.

Use ChatGPT to research competitors

Generic summaries without real pricing data, actual positioning analysis, or strategic recommendations specific to your business.

What you actually get

Not a report that sits on a shelf. A map you use tonight.

Your Positioning Compass.

A visual map showing where every competitor sits and exactly where your opportunity is. The gap nobody else has claimed, specific to your market.

3 strategic options, ranked.

Not one recommendation you might disagree with. Three paths with evidence, trade-offs, and risk assessment. You choose based on your situation.

Paste-ready copy for your website, social media, and pitch.

Taglines, elevator pitch, homepage paragraph, Google Business Profile description. Written from the research. Ready to use tonight.

Named customer profiles.

2-3 specific people most likely to buy from you. Their age, job, neighborhood, where they hang out online, and what language they use. Not demographics. Real humans.

AI prompts pre-loaded with your competitive data.

Paste them into ChatGPT or Claude. They already know your market, your competitors, and your positioning. Generate content, outreach emails, and social posts that are specific to your business.

A step-by-step playbook.

Literal instructions. Not 'improve your SEO.' More like 'Open your homepage. Replace the second paragraph with this text. Update your Google Business Profile with this description.' Executable by anyone.

Get your competitor map, $349

No calls. No contracts. Full ownership.

See what you get

A page from an actual report.

Every Intelligence Brief is custom. Here's what the analysis looks like for a real business.

Positioning Compass

Clinical CredibilityNatural/Clean PositioningLowLowMediumMediumHighHighOPPORTUNITY ZONEThe OrdinaryCeraVeLa Roche-PosayDrunk ElephantTatchaVersedHerbivoreYouth to the PeopleTata HarperCocokindBARE ROOT
Who's in the gap now
Nobody.
Zero competitors in the upper-right quadrant
Time for a competitor to follow
12-18 months.
Formulation testing + lab partnership + reformulation
IRONBREVCONFIDENTIAL7

What We See

"I don't know if there's a lane left for us."

Here's what 400 Reddit posts, 12 competitor analyses, and 28 sources reveal: you're watching the wrong fight.

The real question was never "is there a lane left?" It was "who is spending money on products that don't speak to them because the product that should exist doesn't yet?"
IRONBREVCONFIDENTIAL12

Paste-Ready Copy

📋 PASTE-READY
For Your Homepage
Your skin shouldn't have to choose between clean and effective. Every Bare Root formula is naturally derived from plant-based actives and third-party tested by board-certified dermatologists. Not because we think 'natural' is a marketing word. Because we think if you're going to put something on reactive skin, someone with a medical degree should check it first.
IRONBREVCONFIDENTIAL18

Customer Profile

Maren, 34
UX designer · Northeast Portland · Rosacea since college
Has a skincare spreadsheet. Spent $847 on products she used for less than two weeks in the last 18 months. Currently using Vanicream + a $62 Avene product from a Reddit thread. Will pay more for trust.
Where to find them
Reddit r/rosacea (sorts by New). Instagram: @labmuffinbeautyscience, @dermangelo. Shops at New Seasons Market. Checks EWG app while shopping.
IRONBREVCONFIDENTIAL21

Every report is different because every business is different. The depth and quality are consistent.

See full sample deliverables →

The starting point

Intake form. 15 minutes.

The intake form captures your business, your market, and what you're trying to figure out. About 15 minutes. No prep needed.

Describe your business the way you would to a sharp friend. The analysis handles the rest.

15 minutes of your time. 5 days later, 25 pages of competitive intelligence lands in your inbox.

What the Brief Chat covers

What your business does and who it serves

Competitors you know about (or let us find them)

What you think makes you different

What you're trying to figure out that you haven't been able to

Anything else, in your own words

What's inside

One 25-page report. Everything you need.

Not three separate PDFs. One comprehensive, branded document with professional charts and paste-ready assets.

Competitive Analysis + Positioning Compass

Consultants: $1,500-$4,000

5-10 competitors analyzed across pricing, positioning, messaging, and market presence. Your opportunity mapped visually with the Ironbrev Positioning Compass.

Strategic Options + Playbook

Strategy firms: $2,000-$5,000

3 ranked strategic paths with risk assessment, competitive moat analysis, and a step-by-step action plan with literal instructions you can start executing tonight.

Positioning Toolkit + Customer Profiles + AI Prompts

Brand + research agencies: $2,000-$6,000

Paste-ready taglines, elevator pitch, and website copy. 2-3 named customer profiles with where to find them. AI prompts pre-loaded with your competitive data for ongoing content creation.

Agencies and consultants charge $5,500 - $15,000 for these deliverables.

Ironbrev delivers all of this for $349 — because the model is different, not the quality.

Get your competitor map, $349

No calls. No contracts. Delivered in 5 days.

The math

$349 for what would cost $5,000+ assembled separately.

A competitive analysis from a freelancer runs $500-$1,500. A positioning brief from a consultant costs the same. Customer research and brand voice work adds another $1,000-$3,000. The Intelligence Brief combines all of it into one document for $349 because the research process is integrated, not siloed.

Same depth. Fraction of the cost. Delivered in days, not weeks.

From purchase to delivery

Three steps. 5 days.

01

Purchase ($349)

Day 1

Pay via Stripe. 2 minutes. No calls, no proposals.

02

Intake (~15 min)

Day 1

Submit details about your business. No prep required.

03

Your report arrives

Day 5

25-page branded PDF with charts, analysis, and paste-ready assets.

Within 1 hour of payment, the Intake form link arrives via email.

Get your competitor map, $349

No calls. No contracts. Delivered in 5 days.

What happens next

Exactly what to expect.

Within 1 hour: Intake form link arrives via email.

Intake (~15 min): Submit details about your business, market, and goals.

Research begins: Processing starts immediately. A follow-up email is sent if anything additional is needed.

Within 5 days: 25-page PDF lands in your inbox.

This package isn't for everyone.

Already know you need full repositioning? Start with Gain Competitive Advantage ($649).

Need a growth plan with SEO and content strategy? Ready to Scale ($999).

Expanding into a completely new market? Entering a New Market ($1,099).

Not sure which one? The Intelligence Brief is designed as the starting point. If it reveals you need more, the research carries forward.

Common questions

Addressed honestly.

What if I don't know who my competitors are?

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Is this AI-generated?

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What if I don't agree with the recommendations?

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How is this different from Gain Competitive Advantage ($649)?

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What if I just need a website, not strategy?

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Can I see a sample?

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Compare

Same intelligence. Faster. Cheaper.

DIYFreelancerAgencyIronbrev
Competitive analysisSurface-levelVariesIncluded✓ 5-10 competitors
Positioning mapNoneBasicSometimes✓ Positioning Compass
Strategic optionsNone1 recommendation1-2 options✓ 3 options ranked
Paste-ready copyNoneNoneSometimes✓ All surfaces
Customer profilesNoneNoneExtra cost✓ 2-3 named profiles
AI promptsNoneNoneNone✓ Pre-loaded
Cost10+ hours$1,500-$4,000$5,000-$15,000$349
TimelineWeeks2-4 weeks4-8 weeks5 days
Calls requiredN/A2-35-10+0

Want more?

Natural upgrade path.

If the Intelligence Brief reveals you need deeper analysis, Competitive Advantage ($649) adds 5 more competitors, full repositioning strategy, messaging framework, and win/loss analysis. Research carries over, no repeated work.

See Competitive Advantage details →See Strategy packages →

Delivered in 5 days

Tailored to your business

Human support

hello@ironbrev.com

Full ownership

All PDFs and research

Competitive Intelligence Brief, $349

25-page competitive analysis. Positioning Compass. 3 strategic options. Paste-ready copy. Customer profiles. AI prompts. Delivered in 5 days.

Get your competitor map, $349

No calls. No contracts. 5 days. Full ownership.

Not ready to buy today?

Get an exclusive offer — valid for 30 days.

P.S. Strategy starts with intelligence. For $349, you'll know exactly what you're up against, and whether you need more. Take the free Growth Diagnostic first if you're not sure → ironbrev.com/tools/growth-diagnostic