Entering a New Market
Market sizing + competitive landscape + ICP + personas + strategic recommendations. $1,099. About 1-2 weeks. $1,099.
No calls. No contracts. Delivered in 7-14 days.
The real problem
The current market is working. Growth has been solid. But the ceiling is approaching, and the next chapter requires new territory.
That question has a data-driven answer. The question isn't whether to expand. It's whether this specific market, at this specific time, is the right bet.
Consulting firms charge $25,000-$50,000 to answer that question. Most businesses at this stage either skip the research entirely (expensive if wrong) or commission a study that takes 3-6 months to deliver (too slow for the opportunity window).
The opportunity window for new markets doesn't stay open forever.
The cost of waiting
A bad expansion decision costs $50K-$500K in wasted resources.
The research to prevent it costs $1,099.
The opportunity window for new markets doesn't stay open.
While you're deciding, competitors with data are entering.
Expanding on gut feeling has a 60-70% failure rate.
Expanding on market intelligence cuts that significantly.
The options you've already considered
Thorough but prohibitively expensive for most businesses. Takes 3-6 months.
Google searches and guesswork. No competitive intelligence, no structured analysis, no recommendation framework.
Anecdotal, biased, and not structured enough to make a $100K+ decision.
The most expensive option if it doesn't work. The research exists to make this decision informed, not impulsive.
A different model
Data-driven enter/don't-enter recommendation.
The Strategic Recommendations Report includes a Market Entry Decision Matrix scoring 8 criteria. Clear, structured, defensible.
Consulting-grade research at a fraction of the cost.
Same methodology used by firms charging $25K+. Same cited sources. Different overhead model.
Complete intelligence package.
Market sizing, competitive landscape, customer profiling, and strategic recommendations in one engagement. Not scattered across multiple vendors.
Delivered in 1-2 weeks, not 3-6 months.
The opportunity window is real. Speed matters.
No calls. No contracts. Full ownership.
The starting point
The intake form captures the business, customers, goals, and what makes it different. About 20 minutes.
Most people struggle to explain their business clearly. The intake draws it out, the right questions, in the right order, with room to ramble. The ramble becomes the strategy.
20 minutes → 7-14 days later, professional deliverables land in the inbox.
What the Brief Chat covers
What your business does and who it serves
The new market you're considering (geography, vertical, segment)
Why you're considering expansion now
What you know (and don't know) about the target market
Constraints: budget, timeline, risk tolerance
Anything else that would help, in your own words
What's included
Every deliverable is built from the intake, tailored to your business and target market.
Bottom-up market sizing. Total addressable market, serviceable market, realistic near-term opportunity. Industry trends, growth drivers, threats.
Who operates in the target market, how they position, what they charge, where they're strong/weak. Positioning map with entry points.
Who buys in the target market. Decision journey, language, triggers. May differ significantly from the current market's customer.
Detailed personas for the target market. Built from competitive research, review mining, and market analysis.
The capstone: enter/don't enter recommendation with supporting evidence. Market Entry Decision Matrix. SWOT snapshot. Risk assessment. Recommended approach if entering.
Agencies and consultants charge $14,500 – $40,500 for these deliverables.
Ironbrev delivers all of this for $1099 — because the model is different, not the quality.
No calls. No contracts. Delivered in 7-14 days.
The math
If the research confirms expansion is the right move, the $1,099 just bought confidence. If it reveals the market isn't what it seemed, it just saved $50K-$500K in misallocated resources. Either outcome delivers massive ROI.
At $1,099, the question isn't whether you can afford the research. It's whether you can afford to expand without it.
From purchase to delivery
Purchase
Day 1Pay via Stripe. 2 minutes.
Intake form
Day 1Submit details about your business and goals. About 15 minutes.
Research + Build
7-14 daysDeliverables researched and built.
Delivery + Refinement
Day 7-14+Everything lands in your inbox.
The entire process takes less time than one round of consulting firm proposals.
No calls. No contracts. Delivered in 7-14 days.
What happens next
Within 1 hour: Intake form link arrives via email.
Intake (~15 min): Submit details about your business, market, and goals.
Research begins: Processing starts immediately. A follow-up email is sent if anything additional is needed.
Within 7-14 days: Deliverables in inbox.
Already in the market and need help growing? Ready to Scale ($999).
Need competitive positioning in the current market? Gain Competitive Advantage ($649).
Need a website or launch foundation? Launch packages from $349.
Evaluating a new market? This is exactly what Entering a New Market was built for.
Common questions
Compare
| DIY | Freelancer | Agency | Ironbrev | |
|---|---|---|---|---|
| Market sizing | Guesswork | Basic | Included | ✓ Bottom-up |
| Competitive landscape | Surface | Varies | Included | ✓ 5-10 deep |
| ICP + personas | ✗ | Basic | Extra cost | ✓ Detailed |
| Strategic recommendations | ✗ | ✗ | Included | ✓ Decision Matrix |
| Cost | 20+ hrs | $3–8K | $25–50K | $1,099 |
| Timeline | Weeks | 3–6 wks | 3–6 months | 7-14 days |
| Calls | N/A | 3–5 | 10–20+ | 0 |
Want more?
If the recommendation is to enter, the next step is often a Launch package to build the go-to-market presence, or Ready to Scale to plan the growth strategy for the new market. Research carries over.
Delivered in 5 days
Tailored to your business
Human support
hello@ironbrev.com
Full ownership
All PDFs and research
Market sizing + competitive landscape + ICP + customer personas + strategic recommendations. For businesses expanding into new verticals, geographies, or segments.
Get my Entering a New Market package, $1099No calls. No contracts. 7-14 days. Full ownership.
Not ready to buy today?
Get an exclusive offer — valid for 30 days.
P.S. The businesses that expand successfully don't move on instinct. They move on intelligence. For $1,099, the data tells you whether to go, or where to go instead.