Launch Package
Fix that in about a week. Professional website + competitive analysis + customer intelligence + brand strategy + marketing plan. $599.
No calls. No contracts. Delivered in about a week.
The real problem
Your referrals love you. Google doesn't know you exist. Someone searched for exactly what you do last week. They found your competitor's polished site. They booked. You'll never know it happened.
Not because they're better. Because they invested in looking professional online. That competitor has half your experience but a clear brand, a real website, and customers finding them organically.
You've looked at agencies ($5–15K, months of calls). You've stared at Squarespace templates at 2 AM. Neither works for someone launching on a real budget.
There's a middle ground nobody told you about.
The cost of waiting
Potential customers walk away from businesses that don't have a website.
27% of them, specifically — not because the business was bad, but because they couldn't verify it was real.
A visitor decides whether your business is credible before they read a single word.
It takes 3–5 seconds. Your competitor's site passed that test. The question is whether yours does.
Right now, nothing is being spent to capture people actively searching for your service.
Every day without a web presence is a day those clients go to someone who has one.
The options you've already considered
40–80 hours and it still looks like a template. Zero competitive research. Zero brand strategy.
Maybe a nice website. No competitive analysis, no ICP, no marketing plan — each a separate engagement.
Discovery calls, kickoff decks, 4–12 weeks. Built for $50K marketing budgets.
Every day without a presence is a day clients go elsewhere. The cost compounds.
A different model
No calls. No retainer. No discovery process.
See the price. Complete a 20-minute Brief Chat. Receive deliverables in about a week.
Strategy before design.
Most web designers start with a template. Launch starts with competitive research, customer profiling, and brand strategy — then builds the site.
Full ownership.
Website code, PDFs, research. No platform lock-in. No subscription to keep what you paid for.
8+ years of proven methodology.
Every deliverable follows a methodology refined by a Senior PM across hundreds of projects, a startup exit, and enterprise products.
No calls. No contracts. Full ownership.
The starting point
The Brief Chat is a guided conversation — not a form, not a phone call — that captures your business, your customers, your goals, and what makes you different. About 20 minutes.
Most people struggle to explain their business clearly to an agency or freelancer. The Brief Chat is designed to draw it out: the right questions, in the right order, with room to ramble. Your ramble becomes your strategy.
20 minutes of your time → about a week later, a professional website, competitive analysis, customer profile, brand voice, marketing channels, and content calendar land in your inbox.
No other service turns a single conversation into this many deliverables this fast.
What the Brief Chat covers
What your business does and who it serves
Who your ideal customer is (even if you're not sure yet)
What the website should accomplish
Known competitors and brands you admire
Your biggest challenge or frustration right now
Anything else that would help — in your own words
What's included
Every deliverable is built from the Brief Chat — tailored to your business, market, and customer.
Built from competitive research, customer profiling, and brand voice. As many pages as needed. Responsive, SEO-optimized, lead capture included. Not a template.
Who the best customer is, how they decide, what language they use. Jobs to Be Done framework. Specific enough to write ad copy from.
Real names, real pricing, real positioning. Strengths, weaknesses, gaps. Strategic implications — not just a list.
Voice attributes, vocabulary, tone spectrum, sample copy. Hand to any writer for instant on-brand output.
Where to spend the first $500 and why. Specific channels, actions, expected outcomes.
Topics, hooks, formats, platforms — mapped to channels and customer. Every piece connects to strategy.
Agencies and consultants charge $9,000 – $22,500 for these deliverables.
Ironbrev delivers all of this for $599 — because the model is different, not the quality.
No calls. No contracts. Delivered in about a week.
The math
If the Launch package helps land a single new client — from a better website, clearer positioning, or a marketing channel that wasn't on the radar — it pays for itself. Everything after that is profit.
A single pricing insight from the competitive analysis — discovering you're 20% below market rate, or that a competitor is weak in a segment you haven't targeted — could be worth thousands in the next quarter.
From purchase to delivery
Purchase
Day 1Pick this package. Pay via Stripe. 2 minutes.
Brief Chat
Day 1Complete the guided conversation. About 20 minutes. Everything needed is captured.
Research + Build
Days 2–5Market researched, competitors analyzed, customer profiled, brand voice crafted, website built.
Delivery + Refinement
Day 5+Everything lands in your inbox. 14 days to request any changes.
The entire process takes less time than scheduling one agency discovery call.
No calls. No contracts. Delivered in about a week.
What happens next
Within 1 hour: Brief Chat link arrives via email.
Brief Chat (~20 min): Guided conversation. Room to ramble and explain in your own words.
Within about a week: Six deliverables + live website link in your inbox.
You'll receive: Competitive Analysis, ICP, Brand Voice Guide, Channel Recommendations, Content Calendar, live website, deployment guide.
Then: 14 days to review, request changes, and get revisions.
Already have a website? Strategy packages start at $349 — no need to pay for a build.
Need deep market research + a 90-day growth plan? Orbit ($999) includes everything in Launch plus seven more deliverables.
Need ongoing marketing management? Launch provides strategy. Execution add-ons available after delivery.
Starting a business, going legit with a side hustle, or launching something new? This is exactly what Launch was built for.
Common questions
Compare
| DIY | Freelancer | Agency | Ironbrev | |
|---|---|---|---|---|
| Website | Template | Custom (varies) | Custom | Research-informed |
| Customer research | ✗ | ✗ | Extra cost | ✓ Full ICP |
| Competitive analysis | ✗ | ✗ | $3–5K extra | ✓ 5–10 competitors |
| Brand voice | ✗ | Basic | Included | ✓ Detailed |
| Channels + calendar | ✗ | ✗ | Retainer | ✓ Included |
| Cost | $16/mo+80hrs | $2–8K | $5–15K | $599 |
| Timeline | Months | 2–6 wks | 4–12 wks | ~1 week |
| Calls | 0 | 2–5 | 5–15+ | 0 |
Want more?
Orbit ($999) — everything in Launch plus market research report, customer personas, 90-day growth plan, email templates, SEO keyword strategy, and brand style guide.
14-day refinement
Request changes anytime
Human support
hello@ironbrev.com
Full ownership
Code, PDFs, research
Website · competitive analysis · ICP · brand voice · channels · content calendar
Get my Launch package — $599No calls. No contracts. About a week. Full ownership.
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P.S. The business that just took your potential client? They're not more talented. They just looked more professional online. For $599 and about a week, that changes.